Our Process

Content Marketing

In the age of the internet, content is more powerful than ever. Empower your audience with insightful, interesting and original content suitable for everyone from loyal customers to people who didn’t even know that they needed your services.

Inbound Marketing Strategy & Reporting

As your project progresses and content is updated and published, it’s imperative to review what worked and what didn’t. In-depth reporting from an expert who dives deep into your engagement data and asks the hard questions means better insight, and in turn, performance every month.

Social Media Setup & Configuration

So your company isn’t on social yet? That’s easy to fix! Improve your online profile by opening up new social accounts and filling them with the content your visitors will want to see.

Content Audit

Sometimes knowing what to write, and for the right audience, can be a real challenge. It’s easy for an inexperienced writer or agency to miss the mark. Ensure that your content is of the highest quality, using the right keywords, looks great and is written with the right persona in mind.

Email Marketing

Reach out to your current database with interesting content and calls-to-action. Create smart workflows and send out automated emails based on targeted segmentation and previous engagement with your brand and website to improve re-engagement.

Social Media Strategy

Behind all great social media accounts should be a team of dedicated individuals who understand your buyer-personas and can create interesting and relevant content that people will not only love but also want to share with others.

Blogging

Blogs hold loads of SEO power and are a great way to engage with current customers/leads while also bringing in new traffic to your website. Blogs can also be used to empower sales who now have great collateral to show prospects in each stage of their decision making process.

Lead Scoring

Automatically categorise and rate new prospects based on predetermined criteria to ensure your workflows and client engagement feels “tailored” to everyone that engages with your brand.

Social Media Management

In many cases, your social media pages are the face of your brand and how your core personas interact with your content and company updates. It’s important that your social media posts are correctly targeted, well-written, on brand and most importantly…interesting.

SEO / SEM Analysis

Every day your competitors are uploading new content, optimising web pages and out bidding you in secret for keywords. Beat them in the race to the top of Google by analysing your current SEO/SEM situation and creating a roadmap to better performance.

Smart Content

Sometimes having one static landing page just isn’t enough. Some of the best companies already know this and have designed smart content to change depending on who is viewing the content and what their goals are.

Marketing Automation & Lead Nurturing

The best kind of marketing is the smart kind. Automate your email campaigns, social media replies and schedule content which can save your team a lot of time and greatly improve engagement from your prospects.

CRM Setup

Account Based Marketing

Focusing marketing efforts on particular personas or specific types of buyers creates a marketing message that resonates well with your targeted persona. This usually involves marketing automation to reduce time spent by sales or marketing teams.

Sequences

A series of templated emails created for your sales team which they can use to target and nurture leads in your sales funnel based on various personalization criteria.

Marketing and Sales Alignment

Alignment is a multi-step (and often ongoing) process that can include the following: SLA development, setting team goals, funnel analysis, lead scoring, buyer persona updates, internal interviews and account analysis/reporting.

Sales Funnel Optimisation

With marketing automation in place, many of the tasks your sales used to focus on might now be redundant or low-value tasks. Re-evaluate your new sales funnels to ensure you are as efficient and helpful as possible.

Sales Dashboard Reporting

Your data and performance results need to be transparent to your entire organisation so that everyone understands when things are and aren’t working. Use live dashboards to track sales performance to keep your team on target to exceed those annual revenue goals.

Inbound Content and Sales

When done correctly, inbound content should cover almost every question a lead might have about your services regardless of the stage of their buyer’s journey (rapidly improving conversion rates). Sales should also be providing feedback to marketing to create the content that people are asking to see.